When it comes to digital advertising there are so many opportunities for businesses to target local customers. Almost everybody has a smartphone and usually at least one social media app and use a search engine like Google. If your potential customers are on these online platforms then you can target them with ads!
This blog post will breakdown which platforms have the most users in Idaho and which one your business should advertise on to reach the right audience.
Google is an interesting platform because while they are the world’s largest search engine, they also own YouTube, the largest video-based social media platform. When you choose to advertise through Google you get access to all of the users in Idaho that may use YouTube, Google Search, Google Maps, and any website that has signed up to be a part of the Google Display Network.
1.8 Million reachable Idaho users on Google may seem odd because only about 1.7 million people are living in Idaho. The reason for this is that Google also includes people that frequently visit Idaho as well.
Facebook, or Meta, has the second largest user base in Idaho. It is important to note that targetable users on Facebook also include users from Instagram and Whatsapp. The audience on Facebook may be older, but rest assured you can target a younger audience on Instagram. The reach that these platforms have should not be overlooked, but one should never put all of their dollars in one basket. Keep reading to learn about some alternative platforms with a massive user base in Idaho!
LinkedIn has a very niche user base because it is all about connecting business professionals and entrepreneurs together. This platform is perfect for B2B advertising because you can target specific companies and their employees that you want to do business with.
TikTok is the fastest growing platform in social media history, and users spend the most amount of time per day on TikTok than on any other platform. Most of the users on TikTok are minors and advertising to minors is prohibited by law, so this might explain why the audience is not higher. To be clear, the law prevents advertisers from specifically targeting minors, this does not prevent minors from seeing ads.
Pinterest is ranked last among Idaho users but is not far off from TikTok. This platform tends to skew towards a female demographic, so if your company specializes in women’s products or services, you should consider advertising on this platform.
Now that you know which online platforms have the most Idaho users, it’s time to start thinking about how you can use them to reach new customers. With the right targeting and advertisement, you can reach almost anyone in Idaho! If you want to start advertising online, check out our video advertising projects! We’d be happy to help get your business started with digital advertising.
Contact us at www.vazquez.tech/contact for a free digital advertising strategy call.